Business Builder & Transformation Leader · 26+ Years of Experience

Building Businesses. Transforming Operations. Creating Scalable Ecosystems.

Business Builder & Transformation Leader | Operations | Fintech | Payments | Mobility

A business and transformation leader with 26+ years of experience across operations, fintech, payments, mobility, strategic partnerships and business development. Experienced in building operating models from the ground up, transforming complex operations, designing financial and payment ecosystems, establishing high-trust alliances, and delivering measurable commercial outcomes.

Afzal Jafri · Business Builder & Transformation Leader
Strategy. Operations. Ecosystems.
26+Years of professional experience
~₹300 CrAnnual Gift-Card GMV (FY 2018–19)
~₹500 CrAnnual B2B FASTag Business Volume
~₹20 CrReported Contract Value Across 8 Deals
Afzal Jafri seated in a studio
About Afzal Jafri

Building what
comes next.

Operating at the intersection of commercial strategy, operational transformation, payment technology and enterprise execution.

With 26+ years of overall professional experience starting in January 2000, my career progression reflects continuous business ownership: evolving from foundational customer operations and quality management to scaling nationwide mobility networks, driving fintech partnerships and digital payment ecosystems, to leading commercial transformation and growth initiatives.

The work combines commercial vision with hands-on delivery — building operating models from scratch, transforming airport taxi operations from prepaid to postpaid, deploying 200-kit optical field networks, scaling B2B FASTag and transit payments, structuring banking consortia, steering public-sector tender groundwork, and building sustainable revenue propositions.

Operations TransformationFintech & PaymentsBusiness BuildingStrategic AlliancesMobility EcosystemsProduct & DistributionCommercial Models
Selected outcomes

Impact in numbers.

A selection of commercial and operating outcomes from leadership roles across operations, digital commerce, payments, enterprise partnerships and mobility.

200 Kits
Lenskart Home Try-On optometrist kit illustration

Home Try-On Business & Operations

Built Lenskart's Home Try-On business from scratch across 7 cities (~400 field personnel), then pivoted the model to an entrepreneur-led optometrist structure scaling to an average daily volume of 500+ appointments with positive contribution margin.

Read Lenskart case study
2k–3k
Meru Cabs driver subscription and airport operations illustration

Driver Ecosystem & Airport Redesign

Managed daily driver subscription operating model covering ~2,000–3,000 drivers in Delhi NCR at Meru Cabs and led the operational rollout transforming airport taxi operations from prepaid to postpaid curb boarding.

Read Meru case study
~₹300 Cr
Gift-card business scaling illustration

Gift-Card GMV (FY 2018–19)

Scaled Airtel Payments Bank's digital gift-card marketplace to approximately ₹300 Cr GMV in FY 2018–19, and subsequently launched EaseMyTrip's gift card shop to ₹1 Cr/day in sales.

~₹500 Cr
NETC FASTag electronic toll and parking illustration

Annual B2B FASTag Business Volume

Developed and scaled the B2B FASTag business at Airtel Payments Bank to approximately ₹500 Cr in annual business volume across corporate fleet, parking and fuel use cases.

Explore FASTag case study
~₹20 Cr
Enterprise partnerships and commercial growth illustration

Reported Contract Value Across 8 Deals

Closed eight enterprise and white-label partnerships at LifeVitae with an aggregate reported contract value of approximately ₹20 Cr, achieving a 45% freemium-to-paid conversion rate.

NCMC
National Common Mobility Card RuPay contactless card

Metro & Transit Payments

Developed NCMC transit proposition, originated DMRC smart-card recharge business line, and drove metro AFC consortium tender groundwork.

Explore NCMC case study
~85%
Smartphone payment successful confirmation illustration

Payment Success Rate

Supported payment acceptance through PSP integrations, payment routing and cascading across EaseMyTrip platforms, achieving ~85% payment transaction success rate.

Explore payments ecosystem
B2B
Agent finance and working capital illustration

Agent Finance Model

Structured and launched a closed-loop Agent Finance model for travel agents, integrating FLDG arrangements and working-capital credit governance.

30%
Fleet operations and maintenance cost optimization

North Fleet R&M Cost Reduction

Rehired as Meru North Business Head with direct P&L responsibility, reducing regional fleet repair and maintenance (R&M) costs by 30% across North India operations.

Read turnaround case study
Core Leadership Capabilities

Business Building, Operations & Scalable Ecosystems.

Building and transforming businesses through operating model design, fintech and payments infrastructure, mobility networks, banking alliances and commercial distribution.

01

Operations & Business Transformation

Designing operating models, standardising processes with advisory partners like KPMG, building workforce ecosystems, and executing commercial turnarounds.

02

FinTech & Payments

Architecting multi-rail payment ecosystems, sponsor bank models, acquiring gateways, multi-PSP routing engines, and closed-loop working capital finance.

03

Business Building & Commercial Strategy

Launching new business lines from concept to scale—from Lenskart Home Try-On to corporate B2B FASTag and digital gift-card marketplaces.

04

Strategic Partnerships & Alliances

Structuring institutional alliances between commercial banks, payment aggregators, fintechs, government transit bodies (DMRC, GMRC), and digital platforms.

05

Mobility & Transport Ecosystems

Connecting airport taxi curb operations, 24×7 dispatch networks, open-loop NCMC metro ticketing, FASTag electronic tolling, and fleet telematics.

06

Product, Distribution & Revenue Growth

Designing high-yield commercial models, MDR pricing, agent networks, white-label software distribution, and sustainable unit economics.

Professional experience

The career journey.

From early customer operations and mobility to fintech, payments and strategic advisory—26+ Years of Professional Experience building businesses, partnerships and new revenue propositions.

Strategic Advisory & Business Consulting

  • FinTech roadmap, co-branded card proposition, digital media distribution, content monetisation and strategic governance.

Director – Growth & Partnerships

  • Enterprise SaaS, white-label licensing and institutional partnerships; closed eight enterprise and white-label partnerships with an aggregate reported contract value of approximately ₹20 Cr.

FinTech & Mobility Consultant

  • FASTag, UPI loading, fuel payments, EV charging, parking automation and urban mobility propositions.

VP – Strategic Alliances & Payment-Bank Partnerships

  • Multi-PSP routing and cascading (~85% transaction success rate), digital gift-card marketplace (~₹1 Cr/day), and closed-loop Agent Finance model for travel agents.

Senior Manager – Strategic Partnerships & Alliances

  • Contributed to launching NCMC transit, led DMRC smart-card recharge tender groundwork, scaled B2B FASTag (~₹500 Cr annual volume), and expanded digital gift-card marketplace (~₹300 Cr GMV in FY 2018–19).
Institutional & public-sector work

Partnerships that move systems forward.

Work across metro rail, transit payments and government procurement has involved stakeholder engagement, tender groundwork, partner coordination and commercial proposition development.

Selected engagements

Delhi Metro Rail Corporation (DMRC)
Created the online/mobile smart-card recharge line of business at Airtel Payments Bank and drove OSR-01/2021 tender groundwork and submission. The subsequent award was issued after my tenure.

Gujarat Metro Rail Corporation (GMRC) – Surat Metro
Participated in the NCMC EMV-based AFC tender through an Airtel Payments Bank–PayCraft Solutions consortium, with Airtel identified as lead member.

Government education opportunities
Completed GeM registration at LifeVitae and pursued CBSE and Uttar Pradesh Board student-counselling tenders. These bids were not awarded.

Beyond the boardroom

A little more personal.

A few moments outside the professional profile.

Connect with me

Let's start a conversation.

For conversations on payments strategy, ecosystem architecture, partnership opportunities or industry perspectives, feel free to get in touch.

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