₹500 Cr
Gift-card business
Built a B2B gift-card business from scratch, scaling it to ₹500 Cr GMV.
Executive profile · New Delhi, India
Afzal Jafri.
Digital Business & Partnerships Leader
Building businesses, partnerships and payment ecosystems across FinTech, digital payments, banking, mobility and institutional markets. 20+ years of experience turning complex opportunities into scalable commercial outcomes.
Strategy. Partnerships. Execution.
20+Years of experience
₹500 CrGift-card GMV built
₹20 CrEnterprise contract value
15Countries with PSP partners
A little about me
Building what
comes next.
I work at the intersection of commercial strategy, technology partnerships and execution.
Over the course of my career, I have worked across digital payments, banking, mobility, travel, digital commerce and public-sector opportunities. My experience spans building new business lines, developing institutional relationships, structuring partner ecosystems, leading teams and taking products from proposition to market.
I bring together commercial thinking and operational execution — from launching payment use cases and scaling distribution to shaping consortium propositions and participating in complex tender processes.
Business buildingStrategic alliancesFinTechMobility
Selected outcomes
Impact in numbers.
A selection of commercial and operating outcomes from roles across payments, digital commerce, enterprise partnerships and mobility.
₹20 Cr
Enterprise partnerships
Closed eight enterprise and white-label deals with a combined contract value of ₹20 Cr.
₹1 Cr/day
Digital marketplace
Launched a gift-card marketplace inside a digital app, reaching approximately ₹1 Cr in daily sales.
FASTag
B2B parking & acquiring
Introduced a B2B FASTag proposition at Airtel Payments Bank, extending digital payments into parking sites and malls.
Explore the FASTag case studyNCMC
Metro & transit payments
Developed NCMC strategy, created the DMRC smart-card recharge line of business and contributed to metro AFC opportunities.
Explore the NCMC case studyMobility
Mobility payments & alliances
Built platform integrations and payment partnerships across ride-hailing, bus, rail, air travel and mobility services.
Explore the mobility case study85%
Payment success
Improved blended payment success rates through payment-provider partnerships across 15 countries.
0.05%
BNPL portfolio NPA
Helped launch a closed-loop, FLDG-backed BNPL model for travel agents, with reported NPA of 0.05%.
Where I create value
Areas of expertise.
Commercial leadership supported by domain knowledge, partner relationships and the ability to execute across complex ecosystems.
01
FinTech & Digital Payments
Payment products, issuing and acquiring, PSP integrations, payment optimisation and digital banking use cases.
02
Government Partnerships
Institutional engagement, public procurement, RFP strategy, tender participation and consortium development.
03
Transit & Mobility
NCMC, AFC, FASTag, metro rail, transport operations and mobility digitisation.
04
Strategic Alliances
Banking partnerships, technology alliances, cross-border payment providers and enterprise ecosystems.
05
Business Development
New business lines, enterprise GTM, commercial negotiations, distribution and revenue growth.
06
Leadership & Execution
Team leadership, operating models, partner management, P&L orientation and cross-functional delivery.
Professional experience
The career journey.
From customer operations and mobility to fintech, payments and strategic advisory—25 years of building businesses, partnerships and new revenue propositions.
Strategic Advisory & Business Consulting
- FinTech roadmap, co-branded card proposition, digital media distribution, content monetisation and strategic governance.
Director – Growth & Partnerships
- Enterprise SaaS, white-label licensing and institutional partnerships; profile records eight deals and ₹20 Cr contract value.
FinTech & Mobility Consultant
- FASTag, UPI loading, fuel payments, EV charging, parking automation and urban mobility propositions.
VP – Strategic Alliances & Payment-Bank Partnerships
- PSP integrations, gift-card marketplace, travel-agent BNPL and international payment partnerships.
Senior Manager – Strategic Partnerships & Alliances
- NCMC, DMRC smart-card recharge business, B2B FASTag, gift cards and mobility payment partnerships.
Mobility, Digital Commerce & Operations Leadership
- Meru, TaxiForSure, TaxisAround, Lenskart Home Try-On and CarDekho auto-finance partnerships.
Institutional & public-sector work
Partnerships that move systems forward.
Work across metro rail, transit payments and government procurement has involved stakeholder engagement, tender groundwork, partner coordination and commercial proposition development.
Selected engagements
Delhi Metro Rail Corporation (DMRC)
Created the online/mobile smart-card recharge line of business at Airtel Payments Bank and drove OSR-01/2021 tender groundwork and submission. The subsequent award was issued after my tenure.
Gujarat Metro Rail Corporation (GMRC) – Surat Metro
Participated in the NCMC EMV-based AFC tender through an Airtel Payments Bank–PayCraft Solutions consortium, with Airtel identified as lead member.
Government education opportunities
Completed GeM registration at LifeVitae and pursued CBSE and Uttar Pradesh Board student-counselling tenders. These bids were not awarded.
Beyond the boardroom
A little more personal.
A few moments outside the professional profile.
Connect with me
Let's start a conversation.
For leadership opportunities, strategic partnerships, advisory conversations or business collaborations, feel free to get in touch.
